# Website brief worksheet

Sidetrack · An editable starting point for an oil and gas website project.

Copy this worksheet into your working document. Short answers and links to existing material are enough. Mark unknowns; do not fill them with assumptions. Keep passwords, confidential project information and personal data out of the brief.

## 1. The decision

- Company and current website:
- Main reason for the redesign:
- The person who can approve scope:
- The person who can approve launch:
- A real deadline, and why it matters:

## 2. The buyer

- Primary audience:
- What they need to assess:
- Their next useful action:
- A question sales answers repeatedly:
- Secondary audience, if any:

## 3. What the company does

| Capability or product family | Buyer question | Existing source | Factual reviewer |
|---|---|---|---|
| | | | |
| | | | |
| | | | |

List services separately when scope, equipment or enquiry responsibility differs. Do not turn every wording variation into a new service.

## 4. Where the company operates

- Confirmed offices or facilities:
- Operating areas, distinct from office locations:
- How to ask about work outside normal coverage:
- Who confirms this information:

## 5. Source folder

For each item, include its owner, date or revision where known, and whether it is approved for public use.

- Logo and current brand guidance:
- Brochures and presentations:
- Equipment sheets or publication archive:
- Team biographies and portraits:
- Product or field photography:
- Approved project examples, if any:
- Claims or documents that need checking:

No portfolio material is required to complete this worksheet. Leave absent evidence absent.

## 6. What to preserve

- Useful page URLs:
- Documents customers already link to:
- Contact routes and inbox owners:
- Systems the site genuinely needs to connect to:
- Current domain and hosting account owners (names only, no credentials):

## 7. Factual review

| Open question | Person responsible | Approved answer or source | Status |
|---|---|---|---|
| | | | Open |
| | | | Open |

## 8. Launch and measurement

- How an actual enquiry is received and recorded:
- Existing Analytics and Search Console owner:
- Checks required before launch:
- Person responsible for ongoing updates:

Use this as a source of decisions, not a requirement to write the website yourself. Sidetrack handles research, writing, design and development; your team confirms the business facts and reviews the working website.

Website: https://sidetrackco.com/