Website design
& development.
Research, writing, design and development. A complete website built around your services and your buyers.
Explore website designWeb design for oil & gasWebsites worthy
of your business.
We design and build websites that show buyers why your company belongs on their shortlist.
Start your redesign
Websites first. Brand packages to match.Explore our services
Why we do it
Your business
has evolved.
Your website should follow.
We bring your website and brand up to the standard of the business you’ve built. A clearer picture of what you do, and why you’re the right company to do it.
Website design
Brand packages.
Bring your identity, company profiles and presentations up to the same standard as your website.
Explore a brand packageWho we design for
One industry.
Different ambitions.
What matters to an operator isn’t the same as what matters to a service company. Your website should know the difference.
Put the business
in perspective.
Make your operations, asset focus and leadership easy to understand. Give partners and stakeholders a clear view of the company behind the name.
Operations. People. Direction.
Websites for operatorsMake your capabilities
easy to qualify.
Show buyers what you do, where you work and what makes you right for the job. Bring equipment, service coverage and relevant credentials into focus.
Capabilities. Coverage. Experience.
Make expertise
the deciding factor.
Give complex work a clear introduction. Connect your disciplines and specialist experience to the decisions your clients need to make.
Disciplines. People. Judgment.
Engineering websitesHow we work
We do the work.
You make the call.
You have a business to run. We bring you a website to review, then take care of the details.
See how it works- 01
A short introduction.
Share your current site and what you want to change. We handle the research, writing and build.
- 02
A website you can explore.
Review a working website on your own device. We take care of the refinements.
- 03
A launch we handle.
You approve the website. We check the details and handle the launch.
Meet the founder
Hi, I’m Spencer.
I’m Canadian, grew up in the Middle East, and have spent about a decade in the oilfield.
Working with startups in the industry taught me something early: you don’t have to be one of the big players to present yourself like one.
In those first strategy meetings, the same priority kept coming up: bring the website up to date and make it easier for people to find the company. I couldn’t agree more.
I founded Sidetrack for the companies ready to make that move. We help a select group of oil and gas businesses build a presence that reflects the quality of their work.
More about SidetrackThe standard
Make every page
worth their time.
A strong first impression gets attention. What follows should give someone a reason to get in touch.
Clear from the first look.
Your services, your market and your strengths, understood without having to dig.
Company profile
The work,
in context.
Experience,
clearly presented.
- The challenge
- The problem, clearly defined.
- The approach
- The thinking behind the work.
- The outcome
- What changed, and why it matters.
Substance behind the claim.
Relevant experience, real people and the thinking behind the work. Give buyers a reason to believe in your business.
Project insight
Considered.
From every angle.
A clear view of the work, the thinking and the people behind it.
Considered on every screen.
The same care on a phone as on a desktop. Clear reading, thoughtful spacing and the details that matter.
An obvious next step.
Keep the right service connected to the right conversation. Make it easy for a buyer to get in touch.
Why Sidetrack
Your business.
Our full attention.
High standards only matter if you uphold them. These are the commitments we bring to every engagement.
Rigour in every detail.
Every detail earns its place. We refine the writing, typography, imagery and interaction until the whole experience feels considered.
A clear business purpose.
Good design should help your business. We focus on what buyers need to understand, what builds their confidence and what helps them take the next step.
Your interests come first.
We take ownership of the work, give honest recommendations and respect your time. Your priorities guide the decisions, from the first conversation to the final review.
The Sidetrack
journal.
Practical thinking on websites,
reputation and the oil industry.
Do we need to write the content?
No. Sidetrack handles the writing and research. We’ll ask you to confirm the facts and flag anything that needs specialist input.
Can we keep our name and logo?
Yes. A new website can build on the identity you already have. A broader brand package is an option when you want to update the rest of your materials too.
Will our current website stay online?
Yes. We develop your new website separately so your current site can keep working while you review. The switch happens after you approve the new site and the launch is arranged.
Where does Sidetrack work?
Sidetrack works with oil and gas companies across Canada and the United States. The research, writing and review all happen online, so your location does not limit the project.
What will it cost, and how long will it take?
That depends on the size of the website and what it needs to do. We agree on the scope, fee and timeline with you before the project begins.
Your next chapter
Let’s do your
business justice.
Your next website starts with the one you have. Send it over with a little about your company.
Start your redesign Direct to the founder