Oilfield marketing
Marketing consulting with MESSCO and marketing leadership at Fredericks Custom Solutions inform how Spencer approaches technical businesses, their services and the questions buyers bring.
About SidetrackIndustry experience.
Creative ambition.
Sidetrack brings an oilfield perspective to the way energy businesses across Canada and the United States present themselves. We believe a company’s presence should reflect the quality of its work.
Start your redesignMeet the founder
Hi, I’m Spencer.
I’m Canadian, grew up in the Middle East, and have spent about a decade in the oilfield.
Working with startups in the industry taught me something early: you don’t have to be one of the big players to present yourself like one.
In those first strategy meetings, the same priority kept coming up: bring the website up to date and make it easier for people to find the company. I couldn’t agree more.
I founded Sidetrack for the companies ready to make that move. We help a select group of oil and gas businesses build a presence that reflects the quality of their work.
Start a conversationThe background
Oil, technology
and communication.
The experience behind Sidetrack, drawn from Spencer’s work in oilfield marketing and technology.
Building businesses
Spencer founded CaptivTruth, a strategy and systems consultancy, and Cold Open Studio. He also created Foundra, a software product for entrepreneurs.
A practical perspective
That combination shapes a simple working principle: understand the company, do the work and make the result easy for the client to review.
Why Sidetrack
Your business.
Our full attention.
High standards only matter if you uphold them. These are the commitments we bring to every engagement.
Rigour in every detail.
Every detail earns its place. We refine the writing, typography, imagery and interaction until the whole experience feels considered.
A clear business purpose.
Good design should help your business. We focus on what buyers need to understand, what builds their confidence and what helps them take the next step.
Your interests come first.
We take ownership of the work, give honest recommendations and respect your time. Your priorities guide the decisions, from the first conversation to the final review.