Website launch checklist

Sidetrack · For reviewing an oil and gas company website before and after release.

Assign an owner and record evidence beside each check. A checked box means someone verified the result; it is not proof of future rankings, enquiry volume or complete accessibility.

Content and permissions

• Services and operating areas approved by the responsible team.
• Product specifications, units and configuration context confirmed.
• Biographies, credentials and publication dates checked.
• Image rights and project permissions recorded.
• Campaign illustrations distinguished from evidence of actual work.
• No placeholder claims, fabricated results or implied customer relationships.

URLs and documents

• Important existing URLs inventoried, including downloads.
• Pages with the same purpose retain their addresses where practical.
• Moved pages redirect permanently to relevant replacements.
• Removed pages without replacements return 404 or 410.
• No blanket redirect of unrelated missing pages to the homepage.
• Current documents open correctly; replacements have clear revision context.

Enquiries

• Sales, recruitment and operational routes checked separately.
• Email and phone links point to the correct destinations.
• Any form tested for real delivery, error handling and duplicate submissions.
• Test enquiries clearly labelled and excluded from business lead counts.
• Inbox owner and response process agreed.

Rendering and access

• Whole pages reviewed at 320, 390, 768, 1024 and 1440 CSS pixels.
• Intermediate widths around changed breakpoints checked.
• Text on photography and every interactive state visibly readable.
• Keyboard navigation and focus usable; reduced motion preserves content.
• Headings, documents, tables and contact actions work on a phone.
• Main text, links, unique title and description exist in delivered HTML.

Search and measurement

• Public canonical origin and path convention consistent.
• Production pages intended for search have no accidental noindex directive.
• Private review pages remain protected and excluded from sitemaps.
• Sitemap includes only public, canonical, successful pages.
• Structured data matches visible facts.
• Existing Search Console verification retained.
• Production analytics uses the existing verified property.
• Local and preview traffic excluded; no personal data in event parameters.
• Email clicks counted as intent, separately from received qualified enquiries.

Release and recovery

• Exact reviewed build identified.
• Launch owner, approval and rollback version recorded.
• Domain and email configuration accounted for.
• Public routes, documents and enquiries checked again after release.
• First reporting period and comparison date recorded.

Google's URL-move reference: https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes

Website: https://sidetrackco.com/