Sidetrack · An editable starting point for an oil and gas website project.
Copy this worksheet into your working document. Short answers and links to existing material are enough. Mark unknowns; do not fill them with assumptions. Keep passwords, confidential project information and personal data out of the brief.
1. The decision
- Company and current website:
- Main reason for the redesign:
- The person who can approve scope:
- The person who can approve launch:
- A real deadline, and why it matters:
2. The buyer
- Primary audience:
- What they need to assess:
- Their next useful action:
- A question sales answers repeatedly:
- Secondary audience, if any:
3. What the company does
| Capability or product family | Buyer question | Existing source | Factual reviewer |
|---|---|---|---|
| Blank field | Blank field | Blank field | Blank field |
| Blank field | Blank field | Blank field | Blank field |
| Blank field | Blank field | Blank field | Blank field |
List services separately when scope, equipment or enquiry responsibility differs. Do not turn every wording variation into a new service.
4. Where the company operates
- Confirmed offices or facilities:
- Operating areas, distinct from office locations:
- How to ask about work outside normal coverage:
- Who confirms this information:
5. Source folder
For each item, include its owner, date or revision where known, and whether it is approved for public use.
- Logo and current brand guidance:
- Brochures and presentations:
- Equipment sheets or publication archive:
- Team biographies and portraits:
- Product or field photography:
- Approved project examples, if any:
- Claims or documents that need checking:
No portfolio material is required to complete this worksheet. Leave absent evidence absent.
6. What to preserve
- Useful page URLs:
- Documents customers already link to:
- Contact routes and inbox owners:
- Systems the site genuinely needs to connect to:
- Current domain and hosting account owners (names only, no credentials):
7. Factual review
| Open question | Person responsible | Approved answer or source | Status |
|---|---|---|---|
| Blank field | Blank field | Blank field | Open |
| Blank field | Blank field | Blank field | Open |
8. Launch and measurement
- How an actual enquiry is received and recorded:
- Existing Analytics and Search Console owner:
- Checks required before launch:
- Person responsible for ongoing updates:
Use this as a source of decisions, not a requirement to write the website yourself. Sidetrack handles research, writing, design and development; your team confirms the business facts and reviews the working website.
Website: https://sidetrackco.com/