A clear story
We study your services, source material and the questions your buyers ask. Then we write a structure that helps people understand the business and find the detail they need.
Show buyers the company you are today. We take responsibility for the research, writing, design and build, so your team can keep doing its work.
Start your projectWhat we handle
From the first page to the final launch check, the writing and design are developed together.
We study your services, source material and the questions your buyers ask. Then we write a structure that helps people understand the business and find the detail they need.
Typography, image direction and page composition give your business a distinct presence. We keep the information that matters close to the decision it supports.
We build responsive pages, useful navigation and straightforward enquiry routes. The content is available in the page itself, with search metadata, readable mobile layouts and keyboard access considered from the start.
Your current site keeps operating while you review the new one. We account for useful URLs and documents, check the website on real screens and arrange the switch after your approval.
Your first review
Open it. Explore it. See your business in the actual pages. Your team confirms the facts and tells us what needs attention; we handle the changes.
The investment
Research, writing, design, development and launch. Your website build and monthly maintenance are set out separately.
Before we begin
No. Start with your existing website, brochures or service information. Sidetrack develops the writing and brings specific factual questions to the right person on your team.
Yes. A new website can build on an identity people already recognise. A brand package is available when you want to update your wider materials too.
It stays in place during development. Before launch, we check important pages, documents, contact routes and the domain settings needed for the switch.
Sidetrack works with oil and gas companies across Canada and the United States. The research, writing and review all happen online, so your location does not limit the project.
Your next chapter
Send your current website and what you want to change. Sidetrack will review it and respond in under 24 hours.
Start your redesign