Manufacturers & distributors
Help buyers move from an application to the right product family, specification and conversation. Sidetrack builds equipment websites around your catalogue, handling the writing, design and development as one project.
Email SpencerThe buyer’s perspective
Give buyers a clear way into your range. Product families, accessories, replacement parts and service should be easy to distinguish. We can also organise an application route for someone who knows the job but needs help finding the equipment.
Keep specifications, units and configuration details together. Show the relevant drawing or data sheet beside the product, with a clear explanation of what it covers. We organise the information so buyers can prepare useful questions for your technical team.
Connect each product to the right sales or distributor contact. Make it easy to ask about a configuration, availability or a quotation. Carry the product context into the enquiry so the conversation starts with the equipment already identified.
The detail behind the design
Start with your real range and the information customers need to assess it. We organise family descriptions, model details, applications and supporting files into a consistent catalogue that can grow as products and documents change.
Use accurate product photographs and drawings to explain the range. We build a fresh visual system around them, choosing views and details that help buyers understand the equipment while giving your company a distinctive, contemporary presence.
Keep current drawings, data sheets and brochures connected to the products they support. Clear names and revision details help customers find the right file. We also account for existing document links during the move to the new website.
Practical questions
Yes. A few complete product families can form a strong first release. We establish the structure with your team and expand it as the supporting information becomes available.
Not necessarily. A catalogue can lead to a quotation or technical discussion. We choose the enquiry path around how your equipment is actually specified and sold.
Your technical team confirms specifications, ratings and compatibility. We organise the supplied information, flag inconsistencies and make the approved details easier to read and maintain on the website.