Help buyers move from an application to the right product family, specification and conversation. Sidetrack builds equipment websites around your catalogue, handling the writing, design and development as one project.
Start your projectWhat buyers need
Give buyers a clear way into your range. Product families, accessories, replacement parts and service should be easy to distinguish. We can also organise an application route for someone who knows the job but needs help finding the equipment.
Keep specifications, units and configuration details together. Show the relevant drawing or data sheet beside the product, with a clear explanation of what it covers. We organise the information so buyers can prepare useful questions for your technical team.
Connect each product to the right sales or distributor contact. Make it easy to ask about a configuration, availability or a quotation. Carry the product context into the enquiry so the conversation starts with the equipment already identified.
What we build around
Start with your real range and the information customers need to assess it. We organise family descriptions, model details, applications and supporting files into a consistent catalogue that can grow as products and documents change.
Use accurate product photographs and drawings to explain the range. We build a fresh visual system around them, choosing views and details that help buyers understand the equipment while giving your company a distinctive, contemporary presence.
Keep current drawings, data sheets and brochures connected to the products they support. Clear names and revision details help customers find the right file. We also account for existing document links during the move to the new website.
What the website would contain
A typical structure for a manufacturer or distributor. The catalogue depth follows your real product range and the documents you can supply.
A clear account of what you make or supply, the applications you serve and how a buyer gets to the right product family or the right person within a click or two.
One page per family, explaining the application, the range within it and how the models differ, so a buyer can narrow the choice before opening a specification.
Each product with its approved specifications, units, ratings and configuration options, presented consistently so comparison across models is straightforward.
Current drawings, data sheets, manuals and certificates attached to the products they support, with clear names and revision details so the right file is easy to find.
Where you offer them, the service programs, repair capability and rental options explained separately from supply, so buyers understand what kind of relationship is available.
Manufacturing capability, distribution partners, quality processes and the people behind the range, stated as your team can support them.
A form that carries the product or family into the message and routes it to sales or technical support, so a quotation request arrives with the equipment already identified.
Before we begin
Yes. A few complete product families can form a strong first release. We establish the structure with your team and expand it as the supporting information becomes available.
Not necessarily. A catalogue can lead to a quotation or technical discussion. We choose the enquiry path around how your equipment is actually specified and sold.
Your technical team confirms specifications, ratings and compatibility. We organise the supplied information, flag inconsistencies and make the approved details easier to read and maintain on the website.
Your next chapter
Send your current website and what you want to change. Sidetrack will review it and respond in under 24 hours.
Start your redesign