Websites
What an oilfield buyer needs from your website.
A useful website starts with the questions someone asks before they pick up the phone.
Read the articleThe Sidetrack journalA clearer view
of what matters.
Practical thinking on websites, reputation and the oil industry. Useful to the people building the business behind the website.
Explore the journalBrand & business
A redesign should change more than the way you look.
A new look matters. But a redesign is also a chance to make the business easier to understand.
Read the articleEquipment websites
How to present oilfield equipment on your website
Connect product families, specifications and current documents so a buyer can ask about the right equipment.
Read the articleWebsite planning
What to keep when an oil and gas website is redesigned
A better website should preserve useful content, working contact routes and the URLs people already rely on.
Read the articleDesign study
The best oil and gas websites, and what makes them work
A design study of nine major energy websites, recorded in a live browser, and what a smaller company can take from them.
Read the articleWebsites
What an oilfield services website needs to answer
Capabilities, equipment, coverage, and a clear next step. Give a prospective buyer the information to keep the conversation moving.
Read the articlePresentations
Build your company presentation around the decision
A company history is not always the right opening. Start with the question the room needs to resolve, then choose the evidence.
Read the articlePlanning
What to put in a website brief
The useful inputs to gather before a redesign, from audience and approved claims to the files your team already has.
Read the articlePut it into practice
Useful thinking.
Something to work with.
Complete your website brief on the site, or explore the equipment and launch resources. Use what helps you move the work forward.